A High Fashion, Trash Shopping Mall in Sweden

BBC News reports about this shopping mall in Eskilstuna, near Stockholm, where everything is recycled.  It is located right next to the city's recycling centre, shopkeepers pick unwanted household objects which they resell or upcycle. The mall also hosts a design school, where students learn how to upcycle donated objects.  It is creative, sustainable and a business success.  Do you think this idea would work outside Sweden? Why/why not?

Do not miss the short video with subtitles at the bottom of the report, there you can see the shopping mall with your own eyes.